Cathay, a Hong Kong-based premium travel lifestyle brand, has expanded its presence in Southeast Asia through a strategic partnership with Mitsui Mall Group in Malaysia. This initiative supports Cathay’s broader goal of transforming everyday spending into lifestyle rewards, extending its global retail network across the region.
As part of the collaboration, Mitsui Outlet Park KLIA Sepang and Mitsui Shopping Park LaLaport BBCC are now integrated into Cathay’s lifestyle ecosystem. Members can earn Asia Miles on eligible retail and dining transactions at both locations, turning everyday purchases into travel and lifestyle rewards. The partnership also unlocks exclusive benefits for Cathay members. At LaLaport BBCC, members can access a Tourist Privilege Card for instant discounts and receive a limited-edition Cathay luggage tag with a minimum spend of MYR 300 (USD 63.00). At Mitsui Outlet Park KLIA Sepang, members can claim a Tourist Privilege Pass by presenting their passport, enjoying additional savings across the mall.
This collaboration is part of Cathay’s strategy to build a seamless lifestyle and loyalty network that extends beyond air travel. Members can earn and redeem Asia Miles across a wide portfolio of retail partners, including: Mitsui Outlet Park and LaLaport Taichung (Taiwan), Mitsui Outlet Park and Lotte Duty Free Ginza (Japan), Siam Piwat Group (Thailand), Shinsegae Duty Free (South Korea) and The Bicester Collection (Europe and China). From designer outlets to premium department stores, Cathay’s retail network connects members with top global brands in fashion, beauty, and lifestyle.
(Source: Cathay Pacific)
